SWOT analysis is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization.  

Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do, as well as its potential opportunities and threats.  

The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). 

Factors or elements in a company’s immediate area of operations that affect performance and decision-making abilities.  These factors include competitors, customers, distribution channels,  suppliers and so forth.  

Also seen as a ‘middle man’. Intermediary is a company or person (such as a broker or consultant) who acts as a mediator or a link between parties for a business deal, investment decision, negotiation, and so forth.  

Refers to the actions taken (both on and offline) by consumers before buying a product or service.

The process of planning and executing the conception, pricing, marketing communication and distribution of ideas, products, and services to create exchange that satisfy the organisational goals. 

Is the process that provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process.

Is the process of dividing a market of potential customers into groups, or segments, based on different characteristics.

The management function that establishes and maintains mutually beneficial relationships between an organisation and its public’s.

Groups of people who have a common interest or common values in a particular situation. 

The takeover of one entity by another.