Friday, 19 April 2024, 4:56 AM
Site: Bcom International Supply Chain Management
Course: Bcom International Supply Chain Management (IMM)
Glossary: SCS Glossary
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Handling Objections

Objections are when someone says no or disagrees with your point of view. Handling objections is the process of dealing with objections to resolve the issues identified.

Heterogeneous Goods

Heterogeneous goods are different in the eyes of the end user.

High Involvement – Low Involvement

With high involvement consumers go through a extensive process of consideration before making a decision, low involvement the cosumer risk is low as the product or service is inexpensive - this makes the dicision to purchase easier.

Higher Education

the process of engaging in learning at an advanced level.

 


Holt's Method

Holt’s method, also known as double exponential smoothing, as it adds growth factor. 

Exponential smoothing is a rule of thumb technique for smoothing time series data using the exponential window function. Whereas in the simple moving average the past observations are weighted equally, exponential functions are used to assign exponentially decreasing weights over time.

Homogeneous Goods

Homogeneous goods are exactly the same in the eyes of the end user.

Homophone

Words which sound the same but have different spelling and different meanings, e.g. flour: flower.


Household

Household is a collection of one or more consumers that live together.

Human Capital

Human capital refers to the quality of labour, i.e. skills levels.

Human Resources

Human resources refer to the quality and quantity of labour.