Wednesday, 24 April 2024, 3:02 AM
Site: Bcom International Supply Chain Management
Course: Bcom International Supply Chain Management (IMM)
Glossary: SCS Glossary
P

Paragraph

Paragraph – a group of sentences built around a single key concept or idea.

Paraphrasing

Paraphrasing – rewriting or repeating something using your own words but not changing the meaning.

Perfect Competition

Perfect competition is a market form where there are a large number of small firms, none of which can influence the market equilibrium price, since each firm’s output is very small compared to the total market supply.

Perfectly Elastic Demand

Perfectly elastic demand exists when the quantity demanded drops to zero with an increase in price.

Perfectly Inelastic Demand

Perfectly inelastic demand exists when the quantity demanded remains unchanged with a change in price.

Performance Management

Process that links what individuals and teams do on a daily basis with the larger goals, value and cultural practices of the organisation and the needs of the customers.

Personal Selling

Van Heerden and Drotsky (2018) define personal selling as the exchange of ideas or information, verbally or non-verbally between the customer and the salesperson. Furthermore, the aim of communication in personal selling is to inform the customer and persuade them to purchase a product or service. Personal selling takes place directly with the customer through face-to-face communication, therefore, it can be seen as a two-way transaction between the salesperson and the customers.

Persuade

To convince someone of your argument or reasoning.

PEST Analysis

PEST Analysis is a measurement tool which is used to assess markets for a particular product or a business at a given time frame. PEST stands for Political, Economic, Social, and Technological factors. Once these factors are analysed organisations can take better business decisions.

Plagiarism

Plagiarism – copying the ideas of others into your submission without giving the source due acknowledgment by referencing it.