Wednesday, 8 May 2024, 4:41 AM
Site: Bcom International Supply Chain Management
Course: Bcom International Supply Chain Management (IMM)
Glossary: SCS Glossary
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Strategic Marketing PlanMarketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers. |
StrategyStrategy is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. |
Strategy Direction MatrixPlanning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth and making decisions. |
Strategy IndependenceIndependent Strategy adds value to its clients by seeking out investment themes and opportunities, often challenging conventional wisdom. |
Structural UnemploymentStructural unemployment refers to a mismatch between available jobs and job-seekers qualifications (or lack of them). |
SubsidiesSubsidies are cash payments to producers. |
SubstitutesSubstitutes are products that can be used instead of an existing product, example brown bread and white bread. |
SummarisingSummarising – reducing the extent of a written piece to capture the main ideas. |
Sunk CostsSunk costs– costs already incurred, therefore irrelevant to the decision at hand. |
SupplySupply refers to all goods the company is able and willing to produce. |